Print Lab and SilkAir collaboration honoured at SPH iink Awards 2016
Print Lab is excited to announce that our collaboration with SilkAir has been conferred two awards this year. ‘Peel off and take off to Darwin’ is a campaign conceptualised by SilkAir to promote more travel to the capital of the Northern Territory. Billboards filled with peel off stickers were put up in the Central Business District to attract the attention of young working adults.
The campaign was conferred the 2016 Bronze Spark Award for Best Media Solution – Out of Home on 18th August 2016. The Spark Awards is known as a premier programme of the region that celebrates the best media solutions, products and services.
‘Peel off and take off to Darwin’ was also conferred the 2016 Bronze SPH iink Award for Out of Home advertising. Spanning more than 10 years, the SPH iink Awards aims to recognise creatives and media owners who have optimally utilised SPH’s full range of media platforms.
We are humbled and pleased to have our efforts recognised by the industry and thankful to SilkAir for the partnership.